Alberta College of Art & Design

THE CLIENT

The Alberta College of Art & Design [ACAD] is one of only four degree-granting, publicly-funded Art & Design colleges in Canada. ACAD provides accredited degree-standard education and learning opportunities to more than 1000 students enrolled in full- and part-time studies in a wide range of Art & Design studio disciplines together with academic study in the history of Art & Design, theory and criticism and related subject areas. Additionally, approximately 1500 students are registered each year in Continuing Education courses, including 700 in children's programs.

THE CHALLENGE

ACAD's website was re-designed by TARA Corporation Inc. in the Fall of 2002 and since has attracted more than 2 million visitors. This has prompted an increased level of interest from the public, and College alumni for current information. ACAD wanted a way of disseminating information as quickly and efficiently as possible to increase the number of return visitors to their website.

THE SOLUTION

ACAD is using Digital-Flyer.com for alumni communication, fundraising and keeping the North American art community up to date on what's going on at the College. By using Digital-Flyer.com they create e-mail newsletters that readers quickly recognize and respond to.

THE RESULT

ACAD gets instant and measurable results using Digital-Flyer.com's comprehensive reporting on each campaign they send out. Digital-Flyer.com is helping ACAD attract the brightest new students in the world to embark on new Academic paths, keeping College alumni in-tune and informed, and most importantly keeping their fund development programs highly visible.

Paul Kuhn Gallery

THE CLIENT

Established in 1983, the Paul Kuhn GALLERY is located in a turn of the century concrete warehouse, south of Calgary's downtown core. There is full service frame shop in the lower level. The Paul Kuhn GALLERY focuses primarily on contemporary Canadian art. The Gallery represents local, regional, and national Canadian artists from coast to coast.

THE CHALLENGE

PKG wanted to increase awareness of monthly exhibitions featuring Canadian contemporary artworks. PKG needed to insure that if people could not attend the gallery in person, they could be pointed to view the artworks on the gallery's website at www.paulkuhngallery.com

THE SOLUTION

With DigitalL-Flyer.com PKG can create branded campaigns that invite patrons and collectors to their many exhibitions, as well as inviting them to view many other artist's works the gallery represents.

THE RESULT

PKG gets instant and measurable results using Digital-Flyer.com's comprehensive reporting on each campaign they send out not to mention saving on not having to produce the costly traditional print promotional materials and incur mailing costs.